The ProData DSP is uniquely and purposefully built for programmatic advertising with high scalability and reliability.

The ProData DSP leverages direct relationships with publishers, interoperability with partner networks and PMP offerings to have the highest reach across thousands of premium websites, apps, audio and video channels.

Unlike some competitor DSP’s – the ProData aggressively fights against fraudulent traffic through the use of multiple layers of protection across 100% of our billable inventory. ProData utilizes third party services from Protected Media and ClearTrust, along with proprietary data sets for both pre-bid and post-bid analysis.

Using ads.txt, Payment Chain ID (pchain) and Supply Chain (schain) technologies allow us to further ensure that we understand and know who and where our media supply originates from. To ensure the highest quality of media, the ProData DSP employs app and domain name list filtering, data center IP address filtering, user-agent filtering, and numerous other proprietary fraud filtering capabilities.

By following these procedures, the ProData DSP is T.A.G. Certified Against Fraud (2016 through current).

This serves as the highest-level certification regarding traffic quality, company ethics and transparency. This also ensures all ads are displayed above-the-fold and only a single ad per page load bid request.

Supported Programmatic Channels

The ProData DSP is setup and activated for programmatic display, retargeting, video, audio, digital-out-of-home (DOOH) and mobile apps.