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The ProData DSP employs artificial intelligence (AI) and machine learning (ML) to automatically optimize the bidding and media buying experience. ProData was the pioneer in building dynamic audience curation through our Predictive Modeling Algorithm.

ProData’s A.I. predictive modeling engine uses cutting edge technology to track a consumers online browsing activity and then connect the dots to pinpoint a company’s brand specific audience with unprecedented accuracy- targeting at an industry specific level of granularity. You can then overlay thousands of demographic and psychographic attributes to further refine your custom audience.

Industry-Specific Targeting

AUTOMOTIVE, RETAIL & SPECIALTY

Auto Dealerships, Repair & Service, After Market Specialty, Motorcycle Dealerships, Classic Car Enthusiasts, RV & Campers, Online or Brick & Mortar Retail, Beauty Products, Jewelry & Fashion, Clothing & Apparel

EDUCATION, FAMILY & HOME

College & Universities, K-12 Prep Schools, Online & Distance Learning ,Vocational Schools, Student Products & Services, Career Planning, Job Search Services, Military, Daycare & Child Services, Parenting, Eldercare, Pet Specific Products & Services, Home Repair, Decorating & Furniture, Gardening, Landscaping & Entertaining, Real Estate Services

SPORTS, HEALTH & FITNESS

Sport Specific Targeting, Outdoor Enthusiasts, Nutritional Products, Men’s/Women’s Health, Ailment Specific Targeting, Gyms, Fitness Studios, Weight Loss Products & Services

FOOD & DRINK

Restaurants & Bars, Cuisine Specific Targeting, Meal Prep & Delivery, Healthy Cooking, Diet Restrictive Products, Wine Enthusiasts, Grilling & BBQ, Coffee, Tea, etc.

TRAVEL, HOBBIES & SOCIETY

Destination Specific Travel, Cruises, Budget Travel, Theme Parks/Attractions, Book/ Movie/Music Enthusiasts, Arts & Crafts, Musician Services & Products, Home Delivery Boxes, Dating, Wedding Services & Products, Ethnic Specific, Misc. Hobbies & Interests

FINANCE & BUSINESS

Insurance Products, HR & Business Services, B2B Marketing, Financial Planning, Retirement Services, Political Campaigns, Credit Card & Loans, Stocks & Bonds, Tax Prep & Planning