Why does a consumer purchase that pair of jeans, enroll their child at a prep school, fill out a web-form, or purchase that automobile?
ProData's A.I. predictive modeling engine uses cutting edge technology to track a consumer's online browsing activity and then connect the dots to pinpoint a company's audience with unprecedented accuracy!
That brand specific, custom audience data is leveraged through targeted display advertising, contextual native placement, enhanced eblast, video, audio, geo-fencing and retargeting.
The ProData platform uses real-time data to track, analyze and decide when, where and how to engage the consumer digitally. ProData also owns, operates and continually enhances our in-house database. This "1-2 punch" of owning the data and platform is something that most agencies don’t have the ability to do. In fact, many top agencies re-sell our digital advertising services to their direct clients.
Over the course of 15 years, we've cultivated relationships with all major ad networks and publishers. This allows us to cover nearly 97% of domestic ad space. Our database is now one of the largest in the country, including over 400 Million consumer device identifiers and over 100 Million email addresses - with 100's of demographic & psychographic data selects to choose from.
The industry standard click-through-rate for display is about 0.30%. ProData regularly achieves upwards of 1.00% CTR through our advanced targeting algorithms. In fact, we guarantee a 1.00% minimum CTR through over-delivery.
Yes, you read that right; 3x the national average for CTR’s!