Most Recent Articles

How To Track Success Of A Campaign In Google Analytics

We all know that Google Analytics has become essentially the standard in campaign metrics and analysis. While it does have it shortfalls (quite a few of them actually), and that it does not...

Geo-location Vs. Geo-fencing

If you’re a local or distance sensitive business – you’ve likely heard about geolocation before. The benefit of using one of the two technologies is the ability to target customers who may be...

Prodata Media Group is Certified Against Fraud by Trustworthy Accountability Group

Since 2016, ProData Media Group has been working with the Trustworthy Accountability Group (TAG), to combat the proliferation of …

Understanding Advertising Fraud: A Comprehensive Guide for Marketers

Advertising fraud significantly impacts marketing budgets and campaign effectiveness. This comprehensive guide covers types, impacts, and strategies to combat ad fraud.

A Comprehensive Beginner’s Guide to Audio Advertising

Discover the essentials of audio advertising in this comprehensive beginner's guide. Learn effective strategies and best practices to optimize your campaigns and engage your audience.

Your Top Questions About Programmatic Advertising Platforms Answered

Curious about programmatic advertising platforms? This article answers frequently asked questions, covering how they optimize campaigns and improve ROI.

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