This is a tracking report from an automotive enhanced eblast campaign with a retargeting rebroadcast. The goal of the campaign was to drive vehicle sales.
The client contracted one deployment to "in-market buyers" with an additional rebroadcast to openers and clickers only.
Email based products are always broken down by mobile vs. desktop, browser/device, opens, clicks and graphs to demonstrate daily performance.
The client runs this campaign structure six times over a three month period. During that time frame, we recorded 15,323 website clicks. The increase in web traffic resulted in significantly more foot traffic and a month-over-month increase in vehicles sold.
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